TAKE A LOOK AROUND

Let’s dive into the most trusted source of information, earned media! The role of PR is changing, the industry is going digital. Here, we go beyond theory & discuss real, tangible ways to strengthen PR’s seat at the table!

  • How influencer marketing fits into pitching

    How influencer marketing fits into pitching

    Here's how influencer marketing fits into your pitching strategy.

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    PR Forward Newsletter

    Stay up to date with the latest PR & Communications tips

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  • TrendKite life: Employees give back

    TrendKite life: Employees give back

    A look at life inside TrendKite, highlighting our different Employee Resource Groups.

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  • TrendKite customers give back on #GivingTuesday

    TrendKite customers give back on #GivingTuesday

    To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

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  • How social fits into pitching

    How social fits into pitching

    Discover how you can start better utilizing social media in your pitching process for public relations efforts today.

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  • How to prep an influencer marketing budget for 2019

    How to prep an influencer marketing budget for 2019

    You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.

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    How to Create a Data-Driven PR Strategy

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  • Using Digital PR to justify your budget for 2019

    Using Digital PR to justify your budget for 2019

    Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your comms budget in 2019.

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    AVE is a Mirage: And Other Radical Shifts in Public Relations

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  • How to Be Ready When a Crisis Hits

    How to Be Ready When a Crisis Hits

    Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

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  • The key to handling a PR crisis: Top tactics you need to know.

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  • Take 5 with Ann Handley: The state of content marketing, PR and more

    Take 5 with Ann Handley: The state of content marketing, PR and more

    We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more.

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  • Running your 2019 crisis strategy as a power play

    Running your 2019 crisis strategy as a power play

    You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example.

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  • Preparing your crisis strategy for 2019

    Preparing your crisis strategy for 2019

    What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

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  • Purpose, values, ethics: Big ideas from #PRSAICON 2018

    Purpose, values, ethics: Big ideas from #PRSAICON 2018

    The big ideas for a bright future from #PRSAICON 2018: Purpose, values and ethics.

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  • Organize Your PR Strategy for Impact: Look In to Align and Define

    Organize Your PR Strategy for Impact: Look In to Align and Define

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  • Organize Your PR Strategy for Impact: Look Out and Get Selective

    Organize Your PR Strategy for Impact: Look Out and Get Selective

    Discover the fourth insert in the series of Organize Your PR Strategy for Impact. This piece will teach readers how to organize their outreach strategy, prioritize influencers, and more.

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  • SEO: The New Key to PR Success

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  • Organize Your PR Strategy for Impact: Look Back and Benchmark

    Organize Your PR Strategy for Impact: Look Back and Benchmark

    Learn about more actionable data that lets you plan a more sophisticated PR Strategy. Discover the mindshare, share of voice, social amplification, and reputation that creates a successful brand.

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  • TrendKite Announces Platinum Sponsorship of PRSA Icon 2018

    TrendKite, the Austin-based Digital PR Platform that puts earned media at the heart of the marketing mix, today announced that it will be the exclusive Platinum sponsor for PRSA.

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  • Organize Your PR Strategy for Impact

    Organize Your PR Strategy for Impact

    Today's PR pros are upping their role by honing the PR strategy process and defining metrics that matter. Discover three key ways you can leverage PR data in meaningful ways.

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  • What the Data: Measure PR Bottom-Line Impacts

    What the Data: Measure PR Bottom-Line Impacts

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  • Rebuild Consumer's Trust in the Marketplace

    The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it.

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  • What the Data: the Digital PR Approach to Impact

    What the Data: the Digital PR Approach to Impact

    Measuring earned media’s digital impact answers the basic question, “Is PR driving traffic to my digital properties?”

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • What the Data: Brand Impact Metrics that Matter

    What the Data: Brand Impact Metrics that Matter

    Brand impacts aren’t just theoretical. Evidence of how your brand is perceived — broken down into 3 categories: awareness, mindshare, and reputation — can be measured concretely.

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