TAKE A LOOK AROUND

Let’s dive into the most trusted source of information, earned media! The role of PR is changing, the industry is going digital. Here, we go beyond theory & discuss real, tangible ways to strengthen PR’s seat at the table!

  • Top 7 PR Strategies for Higher Ed in 2018

    Top 7 PR Strategies for Higher Ed in 2018

    Pull the PR lever to drive enrollment, funding, and rankings!

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  • The Press Release Turns 112 This Year. Everyone’s Over It.

    The Press Release Turns 112 This Year. Everyone’s Over It.

    People ask us quite often if the press release is dead. After 112 years, we’d say so.

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  • The Super Bowl Ad Data You Haven't Seen

    The Super Bowl Ad Data You Haven't Seen

    The commercials, the ratings, the players, the teams, you name it! There’s a massive amount analysis out there., but we’re going to dive deeper into the data you haven’t seen!

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  • CES 2018 PR Recap

    CES 2018 PR Recap

    See which brands were able to score some serious PR wins.

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  • The New England Patriots Win Super Bowl LII… If Total Media Mentions Counted

    The New England Patriots Win Super Bowl LII… If Total Media Mentions Counted

    If we only counted total media mentions instead of touchdowns and field goals (and maybe an ill-timed safety?!), the New England Patriots would be the winners of Super Bowl LII

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    How to Create a Data-Driven PR Strategy

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  • How Burger King Mastered PR Newsjacking

    How Burger King Mastered PR Newsjacking

    Why would the King of Burgers create an add about net neutrality?

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    AVE is a Mirage: And Other Radical Shifts in Public Relations

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  • Why a ‘Giant’ Database Gives You Tiny Results

    Why a ‘Giant’ Database Gives You Tiny Results

    'Spray and pray' pitching may make a client happy to see you “doing PR,” but unfortunately, it rarely if ever results in making the actual news.

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  • Public Relations Crisis Management

    Public Relations Crisis Management

    Crisis management is one of the most important responsiblities of PR pros.

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  • Promote your great results on Slack with TrendKite

    Promote your great results on Slack with TrendKite

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  • Top 5 Ways TrendKite Users are Leveraging Technology in their PR Strategies

    Top 5 Ways TrendKite Users are Leveraging Technology in their PR Strategies

    Here is a quick refresh of our top 5 new product features customers are in incredible ways to drive incredible PR results.

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  • Are PR Professionals Really Content Marketers?

    Are PR Professionals Really Content Marketers?

    Content is part of the foundation of PR. Successful pros know this and measure success accordingly.

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  • Artificial Intelligence: PR Partner or Threat?

    Artificial Intelligence: PR Partner or Threat?

    Smart PR professionals will embrace artificial intelligence rather than fight it.

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  • PR's Potential Cross-Functional Impact

    PR's Potential Cross-Functional Impact

    The data, content, and connections that PR creates have an enormous value that should be leveraged brand-wide.

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  • SEO: The New Key to PR Success

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  • TrendKite Nears $50 Million in Funding to Make Earned Media Actionable

    TrendKite Nears $50 Million in Funding to Make Earned Media Actionable

    TrendKite has closed an additional round of funding led by Harmony Partners, bringing the total to over $46M to invest in accelerating product innovation of our PR software platform.

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  • 'Twas the Night Before the PR Crisis

    'Twas the Night Before the PR Crisis

    When in my Spike Alerts there arose such a clatter, I sprang into my dashboard to see what was the matter.

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  • How to Establish Credibility as a PR Disruptor

    How to Establish Credibility as a PR Disruptor

    The smart move for PR professionals is to prove that you can excel in this new digital landscape and be a major force for the brand.

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  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

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  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

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  • Going Beyond the Mentions: What Social Media Means to the PR Pro

    Going Beyond the Mentions: What Social Media Means to the PR Pro

    News has a short shelf life, get the most out of it with social media amplification.

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • 5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    The event may have been a dud, but are ways to get the most out of your investment.

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  • Get to Know: Nick Smith, Public Relations Manager, Peterbilt

    Get to Know: Nick Smith, Public Relations Manager, Peterbilt

    Nick Smith, PR Manager at Peterbilt, gives us the lowdown on the relationship between PR and social media, educating internal stakeholders about PR, and the best part of his day.

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