TAKE A LOOK AROUND

Let’s dive into the most trusted source of information, earned media! The role of PR is changing, the industry is going digital. Here, we go beyond theory & discuss real, tangible ways to strengthen PR’s seat at the table!

  • How Higher Ed can get the Most out of Social Media

    How Higher Ed can get the Most out of Social Media

    Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.

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    PR Forward Newsletter

    Stay up to date with the latest PR & Communications tips

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  • Where in the world is TrendKite?

    Where in the world is TrendKite?

    TrendKite's upcoming events schedule! See where you can find us to come say hi in person.

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  • A Day in the Life: Perspective from a Digital Marketing Consultant

    A Day in the Life: Perspective from a Digital Marketing Consultant

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  • TrendKite's Field Guide to Digital PR

    TrendKite's Field Guide to Digital PR

    Everything you need to know about digital PR from the elements of the process itself to how it can help you prove your value as a communications professional.

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  • Proving the Value of Digital PR

    Proving the Value of Digital PR

    We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value.

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    How to Create a Data-Driven PR Strategy

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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    AVE is a Mirage: And Other Radical Shifts in Public Relations

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  • Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.

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  • The key to handling a PR crisis: Top tactics you need to know.

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  • Making Earned Media the Star of Your PESO Program

    Making Earned Media the Star of Your PESO Program

    We finally have the data to show the impact we’re having on our bottom line. Start with these 6 strategies and put the ‘E’ in the PESO model at the heart of your team’s digital comms strategy.

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  • TrendKite Joins Forces with Cision

    TrendKite Joins Forces with Cision

    Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision®.

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  • How to Report to Your Boss Like a Boss

    How to Report to Your Boss Like a Boss

    You'd be amazed at how much credibility a quality report can generate. Here's how to put together regular PR reporting- and other comms reporting- so you can report to your boss like a boss.

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  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

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  • What You Should be Measuring and How Digital PR can Help

    What You Should be Measuring and How Digital PR can Help

    Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.

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  • Top 10 TrendKite Product Updates in 2018

    Top 10 TrendKite Product Updates in 2018

    A quick recap of TrendKite's top 10 product releases, announcements, and features for 2018.

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  • SEO: The New Key to PR Success

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  • A Day in the Life: Influencer perspective from Amber St. Peter

    A Day in the Life: Influencer perspective from Amber St. Peter

    Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

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  • Fighting Hunger with the Power of PR

    Fighting Hunger with the Power of PR

    This season, we joined up with one of our customers, The Central Texas Food Bank, in the fight against hunger to highlight PR's role in their strategy.

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  • A Handy Guide to Working With B2B Influencers

    A Handy Guide to Working With B2B Influencers

    When most people think of influencer marketing, they think of B2C. How do things work differently with B2B influencers? Our VP of Corporate Communications explores the similarities and differences.

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  • 4 Trends Changing the Future of Digital PR in 2019

    4 Trends Changing the Future of Digital PR in 2019

    Public Relations is changing - and quickly. Here are the four major trends expected to affect PR and Communications Professionals in 2019.

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  • How influencer marketing fits into pitching

    How influencer marketing fits into pitching

    Here's how influencer marketing fits into your pitching strategy.

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  • TrendKite life: Employees give back

    TrendKite life: Employees give back

    A look at life inside TrendKite, highlighting our different Employee Resource Groups.

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • TrendKite customers give back on #GivingTuesday

    TrendKite customers give back on #GivingTuesday

    To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

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