Mark Weiner

Mark Weiner is the Chief Insights Officer for Cision, a member of the Arthur Page Society, an advisor for The University of Florida Public Relations Advisory Council, and a trustee for the Institute for Public Relations for which he also chairs the Commission on Measurement and Evaluation. Mark is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.

  • The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

    The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

    To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

    Read Post
  • Proving the Most Accessible and Efficient Path to PR-ROI

    Proving the Most Accessible and Efficient Path to PR-ROI

    Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

    Read Post
  • Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

    Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

    How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.

    Read Post
  • A Step-by-Step Approach for Communicators to Measure in 2020

    A Step-by-Step Approach for Communicators to Measure in 2020

    While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

    Read Post
  • Insights Incite: 8 Steps for Actionable Insights

    Insights Incite: 8 Steps for Actionable Insights

    Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.

    Read Post
  • New Methods Emerge to Link Earned Media with Business Outcomes

    New Methods Emerge to Link Earned Media with Business Outcomes

    A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

    Read Post
  • 10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

    10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

    As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

    Read Post
  • Dispel These Nine Measurement Myths in 2020 En Route to Success

    Dispel These Nine Measurement Myths in 2020 En Route to Success

    Leave these measurement myths in 2019 to succeed in 2020.

    Read Post
  • Why This Approach Could Help Revolutionize PR

    Why This Approach Could Help Revolutionize PR

    The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.

    Read Post
  • loading
    Loading More...