A Step-by-Step Approach for Communicators to Measure in 2020
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Dispel These Nine Measurement Myths in 2020 En Route to Success
Leave these measurement myths in 2019 to succeed in 2020.
Why This Approach Could Help Revolutionize PR
The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.