Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

  • What's Next for Comms? 2020 PR Trends

    What's Next for Comms? 2020 PR Trends

    What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!

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  • Here Comms Santa Claus: Cision's most festive case study is here!

    Here Comms Santa Claus: Cision's most festive case study is here!

    What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

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  • Choose Your Own PR Adventure

    Choose Your Own PR Adventure

    Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.

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  • 2019 Global Comms Report: The Path to Progress

    2019 Global Comms Report: The Path to Progress

    For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.

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  • The Communicator's Funnel: Updated for 2020 and Beyond

    The Communicator's Funnel: Updated for 2020 and Beyond

    The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.

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  • Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

    Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

    The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!

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  • Come see us at PRSA ICON!

    Come see us at PRSA ICON!

    Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.

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  • What is Earned Media Management?

    What is Earned Media Management?

    Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

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  • Recommended Reading from the Cision Blog

    Recommended Reading from the Cision Blog

    We’ve been quiet here lately, but here’s a recommended selection of what we’ve been posting over on the Cision blog.

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  • Top Takeaways from Cision’s 10th Annual State of the Media Report

    Top Takeaways from Cision’s 10th Annual State of the Media Report

    A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.

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  • Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.

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  • Influencer Graphs and the Future of Influencer Marketing

    Influencer Graphs and the Future of Influencer Marketing

    Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.

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  • Crisis Comms for Higher Ed: Everything you Need to Know

    Crisis Comms for Higher Ed: Everything you Need to Know

    Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

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  • TrendKite Wrap-up: Ragan Social & SXSW

    TrendKite Wrap-up: Ragan Social & SXSW

    Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more

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  • Top 7 PR Strategies for Higher Ed in 2019

    Top 7 PR Strategies for Higher Ed in 2019

    Here's how higher education can tap into PR strategies for the age of digital PR.

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  • 5 Questions to ask about Influencer Marketing in Higher Ed

    5 Questions to ask about Influencer Marketing in Higher Ed

    Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.

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  • How Higher Ed can get the Most out of Social Media

    How Higher Ed can get the Most out of Social Media

    Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.

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  • Where in the world is TrendKite?

    Where in the world is TrendKite?

    TrendKite's upcoming events schedule! See where you can find us to come say hi in person.

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  • A Day in the Life: Perspective from a Digital Marketing Consultant

    A Day in the Life: Perspective from a Digital Marketing Consultant

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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