Sarah Parker

Sarah A. Parker is the Content Marketing Manager for TrendKite, planning, producing and curating content across TrendKite channels. She previously managed content and social media at Union Metrics, a TrendKite company, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

  • What You Should be Measuring and How Digital PR can Help

    What You Should be Measuring and How Digital PR can Help

    Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.

    Read Post
  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

    Read Post
  • A Day in the Life: Influencer perspective from Amber St. Peter

    A Day in the Life: Influencer perspective from Amber St. Peter

    Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

    Read Post
  • TrendKite life: Employees give back

    TrendKite life: Employees give back

    A look at life inside TrendKite, highlighting our different Employee Resource Groups.

    Read Post
  • TrendKite customers give back on #GivingTuesday

    TrendKite customers give back on #GivingTuesday

    To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

    Read Post
  • How influencer marketing fits into pitching

    How influencer marketing fits into pitching

    Here's how influencer marketing fits into your pitching strategy.

    Read Post
  • How social fits into pitching

    How social fits into pitching

    Discover how you can start better utilizing social media in your pitching process for public relations efforts today.

    Read Post
  • How to prep an influencer marketing budget for 2019

    How to prep an influencer marketing budget for 2019

    You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.

    Read Post
  • Using Digital PR to justify your budget for 2019

    Using Digital PR to justify your budget for 2019

    Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your comms budget in 2019.

    Read Post
  • How to Be Ready When a Crisis Hits

    How to Be Ready When a Crisis Hits

    Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

    Read Post
  • Take 5 with Ann Handley: The state of content marketing, PR and more

    Take 5 with Ann Handley: The state of content marketing, PR and more

    We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more.

    Read Post
  • Running your 2019 crisis strategy as a power play

    Running your 2019 crisis strategy as a power play

    You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example.

    Read Post
  • Preparing your crisis strategy for 2019

    Preparing your crisis strategy for 2019

    What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

    Read Post
  • Purpose, values, ethics: Big ideas from #PRSAICON 2018

    Purpose, values, ethics: Big ideas from #PRSAICON 2018

    The big ideas for a bright future from #PRSAICON 2018: Purpose, values and ethics.

    Read Post
  • Organize Your PR Strategy for Impact: Look In to Align and Define

    Organize Your PR Strategy for Impact: Look In to Align and Define

    Read Post
  • Organize Your PR Strategy for Impact: Look Out and Get Selective

    Organize Your PR Strategy for Impact: Look Out and Get Selective

    Discover the fourth insert in the series of Organize Your PR Strategy for Impact. This piece will teach readers how to organize their outreach strategy, prioritize influencers, and more.

    Read Post
  • Organize Your PR Strategy for Impact: Look Back and Benchmark

    Organize Your PR Strategy for Impact: Look Back and Benchmark

    Learn about more actionable data that lets you plan a more sophisticated PR Strategy. Discover the mindshare, share of voice, social amplification, and reputation that creates a successful brand.

    Read Post
  • Organize Your PR Strategy for Impact

    Organize Your PR Strategy for Impact

    Today's PR pros are upping their role by honing the PR strategy process and defining metrics that matter. Discover three key ways you can leverage PR data in meaningful ways.

    Read Post
  • loading
    Loading More...