Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

  • Managing Your Communications Plan During a Crisis

    Managing Your Communications Plan During a Crisis

    If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.

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  • Take 5 Live with Julie Carl

    Take 5 Live with Julie Carl

    Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.

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  • Resources for Increasing Diversity and Inclusion in your Communications

    Resources for Increasing Diversity and Inclusion in your Communications

    Resources to help PR and communications professionals increase the diversity in their communications.

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  • Take 5 with Matthew Della Croce

    Take 5 with Matthew Della Croce

    Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

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  • Take 5 with Scott Peacock

    Take 5 with Scott Peacock

    Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

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  • Three Key Takeaways from State of the Media LIVE!

    Three Key Takeaways from State of the Media LIVE!

    Three key takeaways from our State of the Media LIVE panel.

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  • Take 5 with Bill Zucker

    Take 5 with Bill Zucker

    Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

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  • State of the Media 2020: Top Five Takeaways

    State of the Media 2020: Top Five Takeaways

    Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

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  • COVID-19 Comms: Emerging from a Crisis with a Communications Plan

    COVID-19 Comms: Emerging from a Crisis with a Communications Plan

    This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

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  • COVID-19 Comms: The Power of PR in Times of Crisis

    COVID-19 Comms: The Power of PR in Times of Crisis

    For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

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  • Take 5 with John McCartney

    Take 5 with John McCartney

    Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

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  • COVID-19 Media Trends and More from the Cision Insights Team

    COVID-19 Media Trends and More from the Cision Insights Team

    The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

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  • Cision's Biggest Ever State of the Media Report is Coming Soon

    Cision's Biggest Ever State of the Media Report is Coming Soon

    The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

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  • COVID-19 Comms: Lead with Empathy

    COVID-19 Comms: Lead with Empathy

    For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

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  • How to Ensure your COVID-19 Press Release Gets Published

    How to Ensure your COVID-19 Press Release Gets Published

    Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

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  • COVID-19: Stop Marketing and Start Communicating

    COVID-19: Stop Marketing and Start Communicating

    What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

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  • Best Practices for Brand Communications in Times of Uncertainty

    Best Practices for Brand Communications in Times of Uncertainty

    We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

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  • The Social Media Influencers you Love to Hate

    The Social Media Influencers you Love to Hate

    Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

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  • 5 Problems Brands Come to you to Solve: Influencer marketing

    5 Problems Brands Come to you to Solve: Influencer marketing

    What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

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  • 5 Problems Brands Come to you to Solve: Should my brand take a stand?

    5 Problems Brands Come to you to Solve: Should my brand take a stand?

    Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

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