Sarah Parker

Sarah A. Parker is the Content Marketing Manager for TrendKite, planning, producing and curating content across TrendKite channels. She previously managed content and social media at Union Metrics, a TrendKite company, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

  • Top Takeaways from Cision’s 10th Annual State of the Media Report

    Top Takeaways from Cision’s 10th Annual State of the Media Report

    A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.

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  • Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.

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  • Influencer Graphs and the Future of Influencer Marketing

    Influencer Graphs and the Future of Influencer Marketing

    Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.

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  • Crisis Comms for Higher Ed: Everything you Need to Know

    Crisis Comms for Higher Ed: Everything you Need to Know

    Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

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  • TrendKite Wrap-up: Ragan Social & SXSW

    TrendKite Wrap-up: Ragan Social & SXSW

    Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more

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  • Top 7 PR Strategies for Higher Ed in 2019

    Top 7 PR Strategies for Higher Ed in 2019

    Here's how higher education can tap into PR strategies for the age of digital PR.

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  • 5 Questions to ask about Influencer Marketing in Higher Ed

    5 Questions to ask about Influencer Marketing in Higher Ed

    Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.

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  • How Higher Ed can get the Most out of Social Media

    How Higher Ed can get the Most out of Social Media

    Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.

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  • Where in the world is TrendKite?

    Where in the world is TrendKite?

    TrendKite's upcoming events schedule! See where you can find us to come say hi in person.

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  • A Day in the Life: Perspective from a Digital Marketing Consultant

    A Day in the Life: Perspective from a Digital Marketing Consultant

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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  • Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.

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  • Proving the Value of Digital PR

    Proving the Value of Digital PR

    We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value.

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  • TrendKite's Field Guide to Digital PR

    TrendKite's Field Guide to Digital PR

    Everything you need to know about digital PR from the elements of the process itself to how it can help you prove your value as a communications professional.

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  • What You Should be Measuring and How Digital PR can Help

    What You Should be Measuring and How Digital PR can Help

    Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.

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  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

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  • A Day in the Life: Influencer perspective from Amber St. Peter

    A Day in the Life: Influencer perspective from Amber St. Peter

    Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

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  • TrendKite life: Employees give back

    TrendKite life: Employees give back

    A look at life inside TrendKite, highlighting our different Employee Resource Groups.

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  • TrendKite customers give back on #GivingTuesday

    TrendKite customers give back on #GivingTuesday

    To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

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  • How influencer marketing fits into pitching

    How influencer marketing fits into pitching

    Here's how influencer marketing fits into your pitching strategy.

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