Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

  • COVID-19 Comms: Lead with Empathy

    COVID-19 Comms: Lead with Empathy

    For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

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  • How to Ensure your COVID-19 Press Release Gets Published

    How to Ensure your COVID-19 Press Release Gets Published

    Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

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  • COVID-19: Stop Marketing and Start Communicating

    COVID-19: Stop Marketing and Start Communicating

    What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

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  • Best Practices for Brand Communications in Times of Uncertainty

    Best Practices for Brand Communications in Times of Uncertainty

    We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

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  • The Social Media Influencers you Love to Hate

    The Social Media Influencers you Love to Hate

    Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

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  • 5 Problems Brands Come to you to Solve: Influencer marketing

    5 Problems Brands Come to you to Solve: Influencer marketing

    What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

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  • 5 Problems Brands Come to you to Solve: Should my brand take a stand?

    5 Problems Brands Come to you to Solve: Should my brand take a stand?

    Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

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  • 5 Problems Brands Come to you to Solve: Crisis Comms

    5 Problems Brands Come to you to Solve: Crisis Comms

    Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

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  • 5 Problems Brands Come to you to Solve: Customer Complaints

    5 Problems Brands Come to you to Solve: Customer Complaints

    Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

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  • What's Next for Comms? 2020 PR Trends

    What's Next for Comms? 2020 PR Trends

    What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!

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  • Here Comms Santa Claus: Cision's most festive case study is here!

    Here Comms Santa Claus: Cision's most festive case study is here!

    What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

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  • Choose Your Own PR Adventure

    Choose Your Own PR Adventure

    Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.

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  • 2019 Global Comms Report: The Path to Progress

    2019 Global Comms Report: The Path to Progress

    For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.

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  • The Communicator's Funnel: Updated for 2020 and Beyond

    The Communicator's Funnel: Updated for 2020 and Beyond

    The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.

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  • Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

    Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

    The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!

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  • Come see us at PRSA ICON!

    Come see us at PRSA ICON!

    Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.

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  • What is Earned Media Management?

    What is Earned Media Management?

    Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

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  • Recommended Reading from the Cision Blog

    Recommended Reading from the Cision Blog

    We’ve been quiet here lately, but here’s a recommended selection of what we’ve been posting over on the Cision blog.

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  • Top Takeaways from Cision’s 10th Annual State of the Media Report

    Top Takeaways from Cision’s 10th Annual State of the Media Report

    A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.

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  • Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

    The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.

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