Sarah Parker

Sarah A. Parker is the Content Marketing Manager for TrendKite, planning, producing and curating content across TrendKite channels. She previously managed content and social media at Union Metrics, a TrendKite company, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

  • How Higher Ed can get the Most out of Social Media

    How Higher Ed can get the Most out of Social Media

    Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.

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  • Where in the world is TrendKite?

    Where in the world is TrendKite?

    TrendKite's upcoming events schedule! See where you can find us to come say hi in person.

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  • A Day in the Life: Perspective from a Digital Marketing Consultant

    A Day in the Life: Perspective from a Digital Marketing Consultant

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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  • Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

    Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.

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  • Proving the Value of Digital PR

    Proving the Value of Digital PR

    We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value.

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  • TrendKite's Field Guide to Digital PR

    TrendKite's Field Guide to Digital PR

    Everything you need to know about digital PR from the elements of the process itself to how it can help you prove your value as a communications professional.

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  • What You Should be Measuring and How Digital PR can Help

    What You Should be Measuring and How Digital PR can Help

    Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.

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  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

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  • A Day in the Life: Influencer perspective from Amber St. Peter

    A Day in the Life: Influencer perspective from Amber St. Peter

    Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

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  • TrendKite life: Employees give back

    TrendKite life: Employees give back

    A look at life inside TrendKite, highlighting our different Employee Resource Groups.

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  • TrendKite customers give back on #GivingTuesday

    TrendKite customers give back on #GivingTuesday

    To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

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  • How influencer marketing fits into pitching

    How influencer marketing fits into pitching

    Here's how influencer marketing fits into your pitching strategy.

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  • How social fits into pitching

    How social fits into pitching

    Discover how you can start better utilizing social media in your pitching process for public relations efforts today.

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  • How to prep an influencer marketing budget for 2019

    How to prep an influencer marketing budget for 2019

    You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.

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  • Using Digital PR to justify your budget for 2019

    Using Digital PR to justify your budget for 2019

    Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your comms budget in 2019.

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  • How to Be Ready When a Crisis Hits

    How to Be Ready When a Crisis Hits

    Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

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  • Take 5 with Ann Handley: The state of content marketing, PR and more

    Take 5 with Ann Handley: The state of content marketing, PR and more

    We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more.

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  • Running your 2019 crisis strategy as a power play

    Running your 2019 crisis strategy as a power play

    You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example.

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  • Preparing your crisis strategy for 2019

    Preparing your crisis strategy for 2019

    What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

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