Sarah Parker

Resources to help PR and communications professionals increase the diversity in their communications.

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Three key takeaways from our State of the Media LIVE panel.

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.