Seth Gilpin

Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
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Get to know your press release audience

Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.
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Seth Gilpin

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.

Get to know your press release audience

Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.