Relating to Media Professionals: Key Takeaways from PR News Media Relations
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
Get to know your press release audience
Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.