Brand Impact

PR’s impact on your brand’s voice

  • Announcing Our Strategic Partnership with Business Wire

    Announcing Our Strategic Partnership with Business Wire

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  • The CEO’s Role as Chief Influencer

    The CEO’s Role as Chief Influencer

    Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.

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  • 5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    The event may have been a dud, but are ways to get the most out of your investment.

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  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

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  • PR’s Role in TV and Print Advertising

    PR’s Role in TV and Print Advertising

    By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

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  • Want to Engage Influencers? Don’t Let PR be an Afterthought

    Want to Engage Influencers? Don’t Let PR be an Afterthought

    Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.

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  • Top 13 Brand Awareness Strategies with Impact

    Top 13 Brand Awareness Strategies with Impact

    Every business is unique, of course, but an effective brand awareness strategy is the foundation for growth no matter what products or services you offer.

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  • Pro Tips for Brainstorming Your Next Pitch

    Pro Tips for Brainstorming Your Next Pitch

    As PR professionals we’re always full of energy and bursting with great ideas. Right? Ok, maybe not always. From time to time we all find ourselves in a bit of a rut with no genius plan for our...

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  • The Art of the Interview – 5 Tips

    The Art of the Interview – 5 Tips

    Be careful what you ask for because you just might get it. We see people pitch interviews to media contacts all the time, only to be caught like a deer in the headlights when the...

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  • Walking the Line Between Global and Local Public Relations

    Walking the Line Between Global and Local Public Relations

    You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the...

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  • How to Find the Right Journalist for your Brand

    How to Find the Right Journalist for your Brand

    Earned media is an important part of the PR strategy for almost every brand. However, with the increasingly complex media environment, it can be difficult to identify the journalists...

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  • Does Sponsoring a Trade Show Result in a Positive ROI?

    Does Sponsoring a Trade Show Result in a Positive ROI?

    While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time....

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  • Winning Search - Your Press Release SEO Checklist

    Winning Search - Your Press Release SEO Checklist

    Where do you hide a dead body? On the second page of Google. (I’m here all week folks.) Search optimization for press releases doesn’t get quite the buzz that it did a few years ago,...

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  • Trumpnado – How Donald Trump is Owning PR on the Campaign Trail

    Trumpnado – How Donald Trump is Owning PR on the Campaign Trail

    As he will tell you himself, Donald Trump owns a lot of things. One thing that almost no one expected him to possess this summer is almost complete control of the presidential campaign...

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  • Just a PR Stunt? A Look at 4 That Had Real Impact

    Just a PR Stunt? A Look at 4 That Had Real Impact

    When someone refers to something as “just a PR stunt,” they are usually talking about an attempted PR stunt. Attempted PR stunts are superficial, lazy and repeatable. (We’ve seen a lot...

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  • 3 Tips for Cleaning Up Your PR Contact Database (Stolen from Marketing)

    3 Tips for Cleaning Up Your PR Contact Database (Stolen from Marketing)

    Many of the PR pros we talk to don’t pay enough attention to the state of their PR contact database, but it is a vital asset and we think it is worth regular care and maintenance.

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  • Famous or Infamous? With Celebrity Endorsers, You Never Know

    Famous or Infamous? With Celebrity Endorsers, You Never Know

    It is easy to understand the appeal of hitching your brand’s fortunes to a star. People associate the positive traits of the celebrities they love with the brands they endorse. ...

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  • The Customer Isn’t Always Right: When to Say, “No.”

    The Customer Isn’t Always Right: When to Say, “No.”

    Three year olds are good at saying it. Nancy Reagan is good at saying it. So why do we find it so difficult to “just say no” to our clients? For most of us the answer is simple. Fear....

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  • Short List: Media Training Fundamentals

    Short List: Media Training Fundamentals

    Although the Great Recession is over, you wouldn’t know it by looking at the PR budgets of most organizations. Like other areas of business, many of us are being asked to do more with...

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  • Want to Drum Up Some PR? Try a Survey.

    Want to Drum Up Some PR? Try a Survey.

    In the PR world, the old adage “No news is good news,” doesn’t ring true. Brands need a news hook to catch the attention of journalists and garner earned media. But brands don’t release...

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