Presenting the next generation Cision Communications Cloud

July 9, 2019 Erik Huddleston

Preparing the next generation Cision Communications Cloud

When Cision® acquired TrendKite in January, Kevin Akeroyd and I said that together we could offer comms professionals a more compelling offering more quickly than was possible for each of us acting alone. 

Today marks a big step toward that goal as we unveil the next generation Cision Communications Cloud®, built from the best parts of the Cision portfolio. That includes TrendKite’s powerful monitoring and analytics, as well as their social influencer database, alongside Cision’s comprehensive content coverage, extensive media database, PR Newswire distribution, and business results attribution capabilities. It’s an upgraded platform that features best-in-class earned media monitoring and analytics, improved influencer campaigns, and paid audience targeting. 

The next generation Cision Communications Cloud will provide an improved user experience for our clients, with more intelligent and interactive reporting, and overall better campaign execution.  

A few of the upgrades include:  

Fast, flexible monitoring and analytics: Updated earned media monitoring and analytics to power every step of the comms workflow – from influencer discovery to business results reporting. The upgraded functionality includes unlimited dashboards, real-time alerts, AI-powered insights, image monitoring, and social listening, all in an improved user interface. 

Engage audiences personally and at scale: Access the largest contact database available to PR pros, with more than 1.4 million professional media profiles and 910 million social influencer profiles, searchable by interest, expertise and audience demographics. Press release distribution by Cision PR Newswire, which generates up to 2x the search traffic as our closest competitor, integration with G Suite and Office 365, and social campaign management are also available in the updated Cision Communications Cloud.  

Integrate paid media tools to get more from earned media campaigns: Building on our industry-leading Cision ID solutions such as Impact, a business results and ROI measurement solution, the Comms Cloud now delivers earned-media-informed custom audience creation and targeting. Cision provides the only solution to measure true earned media reach across millions of online publications.  

According to a 2018 Cision/PR Week Survey, 77% of comms professionals feel they could better measure the ROI of their work, and we built the Cision Communications Cloud to empower you to do so. It offers an end-to-end workflow with real-time insights, and is the only communications platform that truly measures the value of earned media. 

The next generation Cision Communications Cloud is now available in the United States and will be available in other countries soon.  

If you’re a current Cision or TrendKite client, please contact your account manager to discuss an upgrade to your account. If you’re not a current client yet, let’s talk! Request a demo of the next gen Cision Communications Cloud here.  

About the Author

Erik Huddleston

As President of Cision, Erik Huddleston is responsible for driving revenue growth and delivering a GTM strategy, as he oversees North American sales, global marketing, product and development, and account management. Previously CEO of TrendKite, Huddleston strives to infuse the TrendKite team's dynamic, fast-paced strategy with the legacy and depth of Cision, building on both teams' dedication to a customer-first approach. Huddleston studied at the University of Texas at Austin in the Plan II Honors Program.

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