Top PR Conferences in 2017 to Improve Your PR Strategy

February 21, 2017 Lacey Miller

It is easy to push attending PR conferences and networking events to the bottom of your list. You’ve got a lot on your plate after all and budgets are limited. But if you haven’t made attending events a priority before, we urge you to do so in 2017. PR conferences are an effective way to keep current with what is going on in the industry. They can help you see things from a new perspective and inspire you to rethink parts of your strategy. Events are also the most effective way to grow your network and get to know the most important influencers in our field.

Here are some of the top PR events to consider.

PR Summit
Austin, TX | March 8th

PR Summit Austin brings hundreds of industry leading entrepreneurs, marketers, publishers and public relations professionals together in the heart of downtown Austin. You’ll learn how to set measurable goals and objectives, get introduced research and data-collecting tools you can use, hear about how to go beyond social media vanity metrics and how to effectively report your efforts—without fearing the numbers. This full-day conference will bring together more than 360 industry leading entrepreneurs, marketers, publishers, public relations practitioners and press to explore, discuss, and drive the next generation of business communications.

The International Public Relations Research Conference
Orlando, FL | March 8 - 12

The International Public Relations Research Conference is a nonprofit dedicated to supporting socially beneficial public relations research that increases understanding, builds relationships, supports ethical socially responsible performance, and advances the development of an increasingly democratic global society.

Digital Marketing and Innovation Summit
New York, NY | March 21 – 22

The theme for this year’s event is, “Focusing your Brand Communication to Improve your Consumer Reach & Return.” With more than 28 industry speakers and 150+ delegates, the Digital Marketing Innovation Summit invites commercial leaders to come together in candid conversation to establish real strategic solutions to the challenges the industry currently faces. You should consider attending if you want to effectively utilize new technologies to improve your consumer communications and establish a consistent on and offline experience.

Social Media Marketing World
San Diego, CA | March 22 – 24

Social Media Marketing World 2017 is the world's largest social media marketing conference. Be sure to attend to make connections with 120+ of the world's top social media pros. The organizers expect 4,000 attendees.  You’ll be able to attend actionable social media marketing sessions from top experts. There are more than 120 expert-led sessions and workshops covering social media tactics to content creation to social strategy. In addition, you’ll hear from marketers at top brands.

Social Media Conference for PR, Marketing, and Corporate Communications
Orlando, FL | March 27 – 29

At this event you’ll learn how to use social media to develop solid engagement with your brand through social listening, authentic stories and messages your customers and employees can’t wait to share. Topics include; New best practices for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and more; social media strategies to redeem your brand and reclaim your customers’ trust after a security breach; how to translate measurement data into content that goes beyond ROI to bragging rights; ways to boost followers’ engagement, even for your heavily-regulated or unsexy brand; how to use digital-storytelling best practices to influence how people think and feel about your brand; how to manage social media legal risks. This one comes as a bonus, it’s at Disney World!

International Association of Business Communications World Conference
Washington DC | June 11 – 14

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The focus for this year’s event is “GLOBAL BUSINESS: Lead Communication, Make Real Impact.”  The event has historically drawin 1,000  to 1,200 attendees from across the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by experts in the field.   In 2017, a focus on innovation will be carried throughout the program, building on the best practices of outstanding communication, and aiming to capture the newest knowledge and ideas in the profession. You’ll learn how to drive innovation and reinvent your communication practice and get access ideas about new tools and techniques that will foster your ability to innovate.

Content Marketing World
Cleveland, OH | September 5 – 8

Content Marketing World will feature more than 80 sessions and workshops presented by the leading brand marketers and PR professionals from around the world covering strategy, integration, measurement, and other new ideas. In 2016, the event featured 3,600 marketers from over 50 countries. The 2017 agenda has yet to be published, but the 2016 event featured topics such as;

  • How to use PR to fuel your content marketing efforts,
  • B2B Demand Generation – It’s bigger than you think,
  • Beyond Simple Numbers – ROI through data and analytics

PRSA International Conference
Boston, MA |  October 8 -10

The Public Relations Society of America (PRSA) is the world’s largest organization of public relations professionals with more than 22,000 public relations and communications professionals as members. At its International Conference in Boston, the content will highlight the confluence of technology and media. The conference is an excellent way to foster your own professional development and gain energy from the excitement of your peers. The learning sessions will be lead from some of the industry’s most notable practitioners. You’ll learn about solutions to organizational challenges, PR strategy development, and how to achieve measurable outcomes.

It's going to be an exciting year. We hope to see you out an about, introducing yourselves to peers, experts, and influencers and drinking in innovative ideas at every possible opportunity.

About the Author

Lacey Miller

Passionate about public relations and empowering practitioners, Lacey Miller found her dream job at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other marketing trade publications.

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