Crisis Management

Build greater trust with clients and influencers

  • Crisis Comms for Higher Ed: Everything you Need to Know

    Crisis Comms for Higher Ed: Everything you Need to Know

    Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

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  • How to Be Ready When a Crisis Hits

    How to Be Ready When a Crisis Hits

    Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

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  • The key to handling a PR crisis: Top tactics you need to know.

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  • Preparing your crisis strategy for 2019

    Preparing your crisis strategy for 2019

    What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

    Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

    Uber is facing a mountain of bad PR news so far this year. What can your brand learn from them about crisis management?

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  • Trainwrecks: 7 PR Disasters from 2016

    Trainwrecks: 7 PR Disasters from 2016

    Here are some of the worst PR disasters of 2017 and a few thoughts on how the PR crisis was managed.

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  • 5 Struggles Only People in Public Relations Will Understand

    PR professionals face some unique challenges, but we are seekers of solutions and we find a way to overcome.

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  • PR Veteran Shares 5 Crisis Management Tips

    PR Veteran Shares 5 Crisis Management Tips

    Every brand or company is vulnerable to a PR crisis. If you don't have a crisis management plan or know how to ask the right questions, your stakeholders will suffer as a result.

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  • Monitoring Panama Papers Global PR Crisis

    Monitoring Panama Papers Global PR Crisis

    In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

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  • Top 5 PR Crisis Strategies

    Top 5 PR Crisis Strategies

    Here are the 5 most important crisis response strategies for public relations professionals to master.

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  • What Can We Learn from Chipotle?

    What Can We Learn from Chipotle?

    I’m a huge fan of burritos and the whole fast-casual restaurant movement, so it pains me to write this, but Chipotle has a mess on its hands. Since last summer, more than 500 people in Boston and...

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  • Telegram Messaging App Needs PR Damage Control for Terrorism Connections

    Telegram Messaging App Needs PR Damage Control for Terrorism Connections

    Telegram, the Berlin-based startup won't hesitate to brag about their layers of encryption or claims to be "faster and more secure" than their competitors such as WhatsApp. Users can securely...

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  • What can PR pros learn from Mizzou?

    What can PR pros learn from Mizzou?

    In a situation that seemed to go from 0 to 100 very quickly, last Monday University of Missouri Chancellor R. Bowen Loftin, and system president, Tim Wolfe, resigned as escalating protests over...

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  • Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

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  • What we Can Learn from Volkswagen’s Emissions Crisis

    What we Can Learn from Volkswagen’s Emissions Crisis

    I guess Volkswagon's engineers aren't angels after all. In what has been dubbed the "diesel dupe," German car giant, Volkswagen, has admitted cheating emissions tests in the US. According to the...

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  • Deflategate – In Terms of PR, Everyone Lost

    Deflategate – In Terms of PR, Everyone Lost

    I imagine it’s been a tough stretch for the NFL PR team. You’ve got domestic violence issues, increasing awareness of the dangers of concussions, the whole Washington DC team name mess...

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  • Famous or Infamous? With Celebrity Endorsers, You Never Know

    Famous or Infamous? With Celebrity Endorsers, You Never Know

    It is easy to understand the appeal of hitching your brand’s fortunes to a star. People associate the positive traits of the celebrities they love with the brands they endorse. ...

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  • Brand Image vs. Reputation: What’s the Difference?

    Brand Image vs. Reputation: What’s the Difference?

    Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Certainly they are...

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  • What Can PR Pros Learn from how the Big Boys Respond to Security Breaches?

    What Can PR Pros Learn from how the Big Boys Respond to Security Breaches?

    It seems like every month another household name is involved in a major security breach that compromises customer and employee data. Target, Anthem, Sony, JP Morgan Chase and eBay immediately...

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