Crisis Management

Build greater trust with clients and influencers

  • Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

    Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

    Uber is facing a mountain of bad PR news so far this year. What can your brand learn from them about crisis management?

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  • Trainwrecks: 7 PR Disasters from 2016

    Trainwrecks: 7 PR Disasters from 2016

    Here are some of the worst PR disasters of 2017 and a few thoughts on how the PR crisis was managed.

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  • 5 Struggles Only People in Public Relations Will Understand

    PR professionals face some unique challenges, but we are seekers of solutions and we find a way to overcome.

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  • PR Veteran Shares 5 Crisis Management Tips

    PR Veteran Shares 5 Crisis Management Tips

    Every brand or company is vulnerable to a PR crisis. If you don't have a crisis management plan or know how to ask the right questions, your stakeholders will suffer as a result.

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  • The key to handling a PR crisis: Top tactics you need to know.

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  • Monitoring Panama Papers Global PR Crisis

    Monitoring Panama Papers Global PR Crisis

    In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • Top 5 PR Crisis Strategies

    Top 5 PR Crisis Strategies

    Here are the 5 most important crisis response strategies for public relations professionals to master.

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  • What Can We Learn from Chipotle?

    What Can We Learn from Chipotle?

    I’m a huge fan of burritos and the whole fast-casual restaurant movement, so it pains me to write this, but Chipotle has a mess on its hands. Since last summer, more than 500 people in Boston and...

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  • Telegram Messaging App Needs PR Damage Control for Terrorism Connections

    Telegram Messaging App Needs PR Damage Control for Terrorism Connections

    Telegram, the Berlin-based startup won't hesitate to brag about their layers of encryption or claims to be "faster and more secure" than their competitors such as WhatsApp. Users can securely...

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  • What can PR pros learn from Mizzou?

    What can PR pros learn from Mizzou?

    In a situation that seemed to go from 0 to 100 very quickly, last Monday University of Missouri Chancellor R. Bowen Loftin, and system president, Tim Wolfe, resigned as escalating protests over...

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  • Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

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  • What we Can Learn from Volkswagen’s Emissions Crisis

    What we Can Learn from Volkswagen’s Emissions Crisis

    I guess Volkswagon's engineers aren't angels after all. In what has been dubbed the "diesel dupe," German car giant, Volkswagen, has admitted cheating emissions tests in the US. According to the...

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  • Deflategate – In Terms of PR, Everyone Lost

    Deflategate – In Terms of PR, Everyone Lost

    I imagine it’s been a tough stretch for the NFL PR team. You’ve got domestic violence issues, increasing awareness of the dangers of concussions, the whole Washington DC team name mess...

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  • Famous or Infamous? With Celebrity Endorsers, You Never Know

    Famous or Infamous? With Celebrity Endorsers, You Never Know

    It is easy to understand the appeal of hitching your brand’s fortunes to a star. People associate the positive traits of the celebrities they love with the brands they endorse. ...

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  • Brand Image vs. Reputation: What’s the Difference?

    Brand Image vs. Reputation: What’s the Difference?

    Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Certainly they are...

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  • What Can PR Pros Learn from how the Big Boys Respond to Security Breaches?

    What Can PR Pros Learn from how the Big Boys Respond to Security Breaches?

    It seems like every month another household name is involved in a major security breach that compromises customer and employee data. Target, Anthem, Sony, JP Morgan Chase and eBay immediately...

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  • Sony, North Korea & The Interview: A Look at the PR Metrics

    Sony, North Korea & The Interview: A Look at the PR Metrics

    When Sony decided to release a comedy film about a plot to kill North Korean dictator, Kim Jong-un, there’s no way they could have predicted that the days leading up to the planned Christmas...

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  • 5 Cringe Worthy PR Blunders that Closed out 2014

    5 Cringe Worthy PR Blunders that Closed out 2014

    Everyone makes mistakes. Luckily for most of us, our mistakes are usually on the order of misspelling a customer’s name in a press release, or writing a snarky response to an email, then hitting...

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  • Do You Really Want a Career in PR?

    Do You Really Want a Career in PR?

    Let me begin by being very clear that there are much, much more difficult, lower paying, and thankless jobs than that of a PR professional. That said, it isn’t quite as glamorous, or generally as...

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  • 5 Stupid PR Stunts that Failed

    5 Stupid PR Stunts that Failed

    One of the exciting, also terrifying, things about PR is that in order to get any attention, you really have to stand out. This often means taking calculated risks. Usually the biggest problem is...

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  • Careless Tweets that Became PR Nightmares #DontLetThisHappenToYou

    Careless Tweets that Became PR Nightmares #DontLetThisHappenToYou

    Anyone who reads Buzzfeed knows that once in a while a Tweet can go awry, and in a flash, a brand or a politician is made a laughing stalk. (Just ask the unfortunately named Andrew Weiner.) So...

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