Earned Media

Amplify Trust and Credibility in Your Brand

  • The CEO’s Role as Chief Influencer

    The CEO’s Role as Chief Influencer

    Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.

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  • Build Stronger Relationships with Your Media Contacts

    Build Stronger Relationships with Your Media Contacts

    Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.

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  • Influencers: Who, What, and Why

    Influencers: Who, What, and Why

    Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?

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  • What Does the Media Wish for from PR Pros?

    What Does the Media Wish for from PR Pros?

    The relationship between PR professionals and media contacts is a little tricky, to say the least. Get best practices to improve your success at getting earned media.

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  • How PR Software Amplifies Your Earned Media Efforts

    How PR Software Amplifies Your Earned Media Efforts

    Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

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    Case Study: SXSW Discovers New Journalists & Influencers

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  • Your Media Contact Database is as Outdated as a Rolodex

    Your Media Contact Database is as Outdated as a Rolodex

    A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.

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  • Influencing the PR Budget

    Influencing the PR Budget

    PR software helps improve your results and it helps you prove the ROI of PR. Doing both is essential to protecting your PR budget from cuts.

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  • Your Pitch is Already Irrelevant

    Your Pitch is Already Irrelevant

    Even the perfect pitch will be a foul ball if you aren’t throwing it to the right person. Here’s how to target the right audience and media contacts for your story.

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  • The Real Impact of Fake News on PR

    The Real Impact of Fake News on PR

    Fake news is a real problem for PR because it is eroding trust in all media. This may devalue one of PRs most valuable assets, earned media mentions.

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  • Earned Media vs Paid Media: Which Provides a Better Return?

    Earned Media vs Paid Media: Which Provides a Better Return?

    Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

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  • Misconceptions About Media Monitoring

    Misconceptions About Media Monitoring

    Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

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  • Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs.

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  • Four Things Every Nonprofit Public Relations Professional Should Know

    Four Things Every Nonprofit Public Relations Professional Should Know

    In an age when other institutions are under attack, most journalists regard experts at most nonprofits with respect.

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  • Extending the Life of Your Media Mentions

    Extending the Life of Your Media Mentions

    There are several ways you can extend the shelf life of your media mention and keep it working for you over the long term. You work really hard to earn high-quality media mentions, only you

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  • Lessons Learned from PR Daily World 2016

    Lessons Learned from PR Daily World 2016

    Here are our top lessons learned from PR Daily World Conference 2016. From Google Analytics, to SEO, to the Oxford Comma, to the Pitch Tank!

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  • What Your Competitors Can Teach You About Public Relations

    What Your Competitors Can Teach You About Public Relations

    Competition is a fact of life in business and in PR. Other brands aren’t just trying to lure buyers away from you, they are trying to beat you in terms of earned media and social attention.

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  • Earned, Owned, & Paid: Which is More Important in PR?

    Earned, Owned, & Paid: Which is More Important in PR?

    One of my favorite songs from childhood is, “Three is a Magic Number,” from the old Schoolhouse Rock series. I’m not really sure why it appeals to me so much, maybe it’s just because,...

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  • Earned Media is Only the First Step: Don’t Forget to Promote Your PR

    Earned Media is Only the First Step: Don’t Forget to Promote Your PR

    According to a Forbes survey, 85% of tech consumers said articles, reviews, blogs, and videos by experts were the most influential online media when considering a purchase. In the past...

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