Earned Media

Amplify Trust and Credibility in Your Brand

  • Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

    Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

    Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.

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  • Reputational Risk: When Should you Implement your Crisis Strategy?

    Reputational Risk: When Should you Implement your Crisis Strategy?

    We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.

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  • Crisis Comms for Higher Ed: Everything you Need to Know

    Crisis Comms for Higher Ed: Everything you Need to Know

    Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

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  • How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

    Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

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  • TrendKite’s Comprehensive Guide to Crisis Communications

    TrendKite’s Comprehensive Guide to Crisis Communications

    Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

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  • How to Be Ready When a Crisis Hits

    How to Be Ready When a Crisis Hits

    Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

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  • Preparing your crisis strategy for 2019

    Preparing your crisis strategy for 2019

    What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

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  • The CEO’s Role as Chief Influencer

    The CEO’s Role as Chief Influencer

    Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.

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  • Build Stronger Relationships with Your Media Contacts

    Build Stronger Relationships with Your Media Contacts

    Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.

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  • Influencers: Who, What, and Why

    Influencers: Who, What, and Why

    Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?

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  • What Does the Media Wish for from PR Pros?

    What Does the Media Wish for from PR Pros?

    The relationship between PR professionals and media contacts is a little tricky, to say the least. Get best practices to improve your success at getting earned media.

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  • How PR Software Amplifies Your Earned Media Efforts

    How PR Software Amplifies Your Earned Media Efforts

    Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

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  • Your Media Contact Database is as Outdated as a Rolodex

    Your Media Contact Database is as Outdated as a Rolodex

    A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.

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  • Influencing the PR Budget

    Influencing the PR Budget

    PR software helps improve your results and it helps you prove the ROI of PR. Doing both is essential to protecting your PR budget from cuts.

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  • Your Pitch is Already Irrelevant

    Your Pitch is Already Irrelevant

    Even the perfect pitch will be a foul ball if you aren’t throwing it to the right person. Here’s how to target the right audience and media contacts for your story.

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  • The Real Impact of Fake News on PR

    The Real Impact of Fake News on PR

    Fake news is a real problem for PR because it is eroding trust in all media. This may devalue one of PRs most valuable assets, earned media mentions.

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  • Earned Media vs Paid Media: Which Provides a Better Return?

    Earned Media vs Paid Media: Which Provides a Better Return?

    Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

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  • Misconceptions About Media Monitoring

    Misconceptions About Media Monitoring

    Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

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  • Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs.

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  • Four Things Every Nonprofit Public Relations Professional Should Know

    Four Things Every Nonprofit Public Relations Professional Should Know

    In an age when other institutions are under attack, most journalists regard experts at most nonprofits with respect.

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