Earned Media

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.

Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.

Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.

Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.

Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?

The relationship between PR professionals and media contacts is a little tricky, to say the least. Get best practices to improve your success at getting earned media.

Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.

Even the perfect pitch will be a foul ball if you aren’t throwing it to the right person. Here’s how to target the right audience and media contacts for your story.

Fake news is a real problem for PR because it is eroding trust in all media. This may devalue one of PRs most valuable assets, earned media mentions.

Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs.

In an age when other institutions are under attack, most journalists regard experts at most nonprofits with respect.