Media Monitoring

Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.

You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.

PR Crisis: There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile.

Using PR software tools to monitor media for mentions is essential, but it is not enough. These are the PR metrics you need to move beyond media monitoring.

Using TrendKite's media monitoring tools, we identified the top 10 most popular national parks in the media right now.

Every business craves media attention and press, but it's important not to let vanity PR metrics get the best of you when measuring coverage. Look at the quality PR coverage not just volume.

The Game of Thrones series has been a cultural phenomenon since it first aired in 2011 on HBO and year after year it continues to shatter records. We use TrendKite to analyze it's true media power.

10 years later, get quick marketing and PR insight into Toms brand positioning. Learn how they are evolving and continuing to scale their business.

Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of...

In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a...

Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. Mark Zuckerberg has been touting the launch as a step "towards the...