Media Monitoring
From reactive to proactive & beyond
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Read PostMoneyball PR & the Power of Earned Media
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Read PostPR Analytics Prove Who Won Black Friday
Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.
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Read Post5 Tips For Securing Your PR Budget In 2018
Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.
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Read PostPR’s Role in TV and Print Advertising
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.
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Read PostHas Media Monitoring Become a Dirty Word?
Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.
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Read PostHow PR Software Amplifies Your Earned Media Efforts
Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.
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Read PostEarned Media vs Paid Media: Which Provides a Better Return?
Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.
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Read PostMisconceptions About Media Monitoring
Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....
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Read Post7 Ways to Go Beyond Media Monitoring
Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.
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Read PostThe Best Free PR Tools on the Web
You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.
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Read PostThe Dream That Was the Galaxy Note 7
PR Crisis: There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile.
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Read PostWhy Media Monitoring Alone is Not Enough
Using PR software tools to monitor media for mentions is essential, but it is not enough. These are the PR metrics you need to move beyond media monitoring.
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Read PostTop 10 Most Popular National Parks in the Media
Using TrendKite's media monitoring tools, we identified the top 10 most popular national parks in the media right now.
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Read PostHoning in on Quality PR Coverage
Every business craves media attention and press, but it's important not to let vanity PR metrics get the best of you when measuring coverage. Look at the quality PR coverage not just volume.
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Read PostThe Media Power of Game of Thrones
The Game of Thrones series has been a cultural phenomenon since it first aired in 2011 on HBO and year after year it continues to shatter records. We use TrendKite to analyze it's true media power.
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Read Post10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning
10 years later, get quick marketing and PR insight into Toms brand positioning. Learn how they are evolving and continuing to scale their business.
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Read PostPR Driving Enrollment for Colleges & Universities
Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of...
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Read PostMonitoring Panama Papers Global PR Crisis
In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...
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Read PostNew TrendKite Feature Announcement: On-Demand Dashboards
Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a...
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Read PostThe Reality of the Oculus Rift VR Product Launch
Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. Mark Zuckerberg has been touting the launch as a step "towards the...
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