Media Monitoring

From reactive to proactive & beyond

  • Moneyball PR & the Power of Earned Media

    Moneyball PR & the Power of Earned Media

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  • Announcing Our Strategic Partnership with Business Wire

    Announcing Our Strategic Partnership with Business Wire

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  • Top 7 PR Strategies for Higher Ed in 2018

    Top 7 PR Strategies for Higher Ed in 2018

    Pull the PR lever to drive enrollment, funding, and rankings!

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  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

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  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

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  • PR’s Role in TV and Print Advertising

    PR’s Role in TV and Print Advertising

    By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

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  • Learn more about Media Monitoring

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  • Has Media Monitoring Become a Dirty Word?

    Has Media Monitoring Become a Dirty Word?

    Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

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  • How PR Software Amplifies Your Earned Media Efforts

    How PR Software Amplifies Your Earned Media Efforts

    Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

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  • Earned Media vs Paid Media: Which Provides a Better Return?

    Earned Media vs Paid Media: Which Provides a Better Return?

    Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

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  • Misconceptions About Media Monitoring

    Misconceptions About Media Monitoring

    Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

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  • 7 Ways to Go Beyond Media Monitoring

    7 Ways to Go Beyond Media Monitoring

    Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.

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  • The Best Free PR Tools on the Web

    The Best Free PR Tools on the Web

    You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.

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  • The Dream That Was the Galaxy Note 7

    The Dream That Was the Galaxy Note 7

    PR Crisis: There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile.

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  • Why Media Monitoring Alone is Not Enough

    Why Media Monitoring Alone is Not Enough

    Using PR software tools to monitor media for mentions is essential, but it is not enough. These are the PR metrics you need to move beyond media monitoring.

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  • Top 10 Most Popular National Parks in the Media

    Top 10 Most Popular National Parks in the Media

    Using TrendKite's media monitoring tools, we identified the top 10 most popular national parks in the media right now.

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  • Honing in on Quality PR Coverage

    Honing in on Quality PR Coverage

    Every business craves media attention and press, but it's important not to let vanity PR metrics get the best of you when measuring coverage. Look at the quality PR coverage not just volume.

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    Case Study: How Hershey Leverages PR Metrics

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  • The Media Power of Game of Thrones

    The Media Power of Game of Thrones

    The Game of Thrones series has been a cultural phenomenon since it first aired in 2011 on HBO and year after year it continues to shatter records. We use TrendKite to analyze it's true media power.

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  • 10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning

    10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning

    10 years later, get quick marketing and PR insight into Toms brand positioning. Learn how they are evolving and continuing to scale their business.

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  • PR Driving Enrollment for Colleges & Universities

    PR Driving Enrollment for Colleges & Universities

    Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of...

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  • Monitoring Panama Papers Global PR Crisis

    Monitoring Panama Papers Global PR Crisis

    In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

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