Hoverboards Becoming Punch Line Across Media and Social

February 24, 2016 Sean Couch

giphy.gif

Hoverboards were a hot commodity this past holiday season, but have since been set a blaze in the media (pun intended) due to safety issues and government regulations. Since the U.S. Consumer Product Safety Commission declared that no hoverboard on the market can be deemed safe, major retailers have been pulling hoverboards off the shelves left and right.


We took at the media coverage and created an interactive report to dive deeper into the press coverage. The results were full of warnings to consumers, but the Internet also naturally responded with plenty of humorous gifs, memes, videos and more. Don't worry, we shared a few below.

Damaging Key Messages

Screen_Shot_2016-02-24_at_12.43.46_PM.png

Manufacturers have an uphill battle to change the story circulating in the media and must address issues with their products if they want to see long term success. No company or brand can survive when they are continuously associated with safety concerns and products that are literally turning into balls of fire. 

Issues AmplifiedScreen_Shot_2016-02-24_at_12.56.24_PM.png

To make matters worse for manufacturers, press coverage is getting amplified across social which is created a storm of consumer outrage and making the product a comical punch line which leaves the Internet to respond with a huge archive of entertaining gifs, memes, and videos.

 

Check out the full interactive press report here to dive deeper into the coverage.

Previous Article
Welcome to Austin, SXSW Attendees! Here's What the Press Thinks of Us.
Welcome to Austin, SXSW Attendees! Here's What the Press Thinks of Us.

Welcome to Austin, Texas! Our home has been crowned the live music capital of the world and is g...

Next Article
Tidal Fueled by Artist Star Power and Controversy?
Tidal Fueled by Artist Star Power and Controversy?

The past couple months have created a lot of news for Tidal. The streaming music service announc...

×

PR Forward Newsletter

Stay up to date with the latest PR & Communications tips

You're all set!
Error - something went wrong!