The Media Power of Game of Thrones

July 6, 2016 Sean Couch

GameOfThrones_v5b-copy-2-1.jpgThe Game of Thrones series has been a cultural phenomenon since it first aired in 2011 on HBO and year after year it continues to shatter records. Fans continue to evangelize more viewers, and the media amplifies each season with the latest plot twists, fan theories, recaps, and more. We knew Game of Thrones would undoubtedly have a lot of media coverage, but our curiosity lead us to discover just how enormous the brand has become in 5 years.

We compared featured mentions in the press from season 6 to other hit shows and content providers to discover that the overall media power of Game of Thrones is staggering. We put the series head-to-head with The Big Bang Theory (the most watched TV show of 2015 with 21,065,000 average viewers) and House of Cards (arguably the most popular Netflix original series and online streamed content) to see how the show compares across different broadcasting verticals.

The results could make any PR professional drool with envy or just marvel at the earned media juggernaut that is creating ripples across the Internet. Make sure to check out the full interactive PR report to dive into more great insights such as: 

  • Compare Game of Thrones to all HBO Series shows
  • View top shared content
  • And more!


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