PR Measurement
Ensure PR Efforts Are Tied to Real Results
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Read PostPR Analytics Prove Who Won Black Friday
Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.
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Read Post5 Tips For Securing Your PR Budget In 2018
Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.
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Read PostWhen is it Appropriate for Website Traffic to be a PR goal?
Although website traffic is traditionally considered a marketing metric, public relations can have a big impact on driving new and returning visitors to your website in both direct and indirect ways.
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Measuring PR Impact: the Framework for a Data-Driven Strategy
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Read PostHas Media Monitoring Become a Dirty Word?
Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.
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Read PostThe Death (and Rebirth?) of the Media Contact Database
The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.
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Read PostBanning AVE
The announcement that CIPR is banning AVEs may be somewhat jarring, but it underscores the importance of retiring this mirage of a metric once and for all.
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Read Post9 PR Metrics Your Boss Wants To Know
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
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Read PostMeasure Your Audience Quality, Not Quantity
There is strong evidence that PR measurements based on media mentions do a lousy job detecting real engagement and buying behavior.
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Read PostMore than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?
Marketers have a strong framework for measuring ROI, why shouldn’t PR use advanced analytics to prove ROI? Now they can with the Communicator's Funnel.
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Read PostThree Types of PR and the Best Digital Goals for Measuring Each
How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.
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Read PostThe Difference Between Media Mentions & Quality Coverage
This may seem like an odd thing to read coming from a PR analytics company, but PR isn’t just a numbers game. Sure there are lots of numbers that matter. Numbers like PR’s impact on...
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Read Post5 PR Metrics that Will Make You Question Everything
Chances are that you are reporting on some kinds of PR metrics. If you are like most of the PR pros we talk to, you are tracking impressions, mentions, share of voice, and maybe even...
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Read PostWhat Your Boss Needs to Know About PR Analytics
If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.
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Read PostHow to Solve the 2 Biggest Problems with PR Measurement
PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.
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Read Post3 Questions Every PR Pro Should Be Able to Answer
We’ve written a bit before about PR’s public relations problem. The short version is that many executives don’t understand PR and view it as something of a necessary evil rather than a...
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Read Post10 Signs You Should Invest in PR Measurement
10 signs that your PR team needs to invest in PR measurement software to improve your strategy and prove the ROI of your PR campaigns.
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