PR Measurement

Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

Although website traffic is traditionally considered a marketing metric, public relations can have a big impact on driving new and returning visitors to your website in both direct and indirect ways.

Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.

To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.

There is strong evidence that PR measurements based on media mentions do a lousy job detecting real engagement and buying behavior.

Marketers have a strong framework for measuring ROI, why shouldn’t PR use advanced analytics to prove ROI? Now they can with the Communicator's Funnel.

How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.

This may seem like an odd thing to read coming from a PR analytics company, but PR isn’t just a numbers game. Sure there are lots of numbers that matter. Numbers like PR’s impact on...

Chances are that you are reporting on some kinds of PR metrics. If you are like most of the PR pros we talk to, you are tracking impressions, mentions, share of voice, and maybe even...

If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.

PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.

We’ve written a bit before about PR’s public relations problem. The short version is that many executives don’t understand PR and view it as something of a necessary evil rather than a...

10 signs that your PR team needs to invest in PR measurement software to improve your strategy and prove the ROI of your PR campaigns.