PR Measurement

Ensure PR Efforts Are Tied to Real Results

  • Announcing Our Strategic Partnership with Business Wire

    Announcing Our Strategic Partnership with Business Wire

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  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

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  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • When is it Appropriate for Website Traffic to be a PR goal?

    When is it Appropriate for Website Traffic to be a PR goal?

    Although website traffic is traditionally considered a marketing metric, public relations can have a big impact on driving new and returning visitors to your website in both direct and indirect ways.

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  • Has Media Monitoring Become a Dirty Word?

    Has Media Monitoring Become a Dirty Word?

    Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

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  • The Death (and Rebirth?) of the Media Contact Database

    The Death (and Rebirth?) of the Media Contact Database

    The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.

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  • Banning AVE

    Banning AVE

    The announcement that CIPR is banning AVEs may be somewhat jarring, but it underscores the importance of retiring this mirage of a metric once and for all.

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  • 9 PR Metrics Your Boss Wants To Know

    9 PR Metrics Your Boss Wants To Know

    To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.

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  • Measure Your Audience Quality, Not Quantity

    Measure Your Audience Quality, Not Quantity

    There is strong evidence that PR measurements based on media mentions do a lousy job detecting real engagement and buying behavior.

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  • More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

    More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

    Marketers have a strong framework for measuring ROI, why shouldn’t PR use advanced analytics to prove ROI? Now they can with the Communicator's Funnel.

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  • Three Types of PR and the Best Digital Goals for Measuring Each

    Three Types of PR and the Best Digital Goals for Measuring Each

    How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.

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  • The Difference Between Media Mentions & Quality Coverage

    The Difference Between Media Mentions & Quality Coverage

    This may seem like an odd thing to read coming from a PR analytics company, but PR isn’t just a numbers game. Sure there are lots of numbers that matter. Numbers like PR’s impact on...

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  • 5 PR Metrics that Will Make You Question Everything

    5 PR Metrics that Will Make You Question Everything

    Chances are that you are reporting on some kinds of PR metrics. If you are like most of the PR pros we talk to, you are tracking impressions, mentions, share of voice, and maybe even...

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  • What Your Boss Needs to Know About PR Analytics

    What Your Boss Needs to Know About PR Analytics

    If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.

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  • How to Solve the 2 Biggest Problems with PR Measurement

    How to Solve the 2 Biggest Problems with PR Measurement

    PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.

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  • 3 Questions Every PR Pro Should Be Able to Answer

    3 Questions Every PR Pro Should Be Able to Answer

    We’ve written a bit before about PR’s public relations problem. The short version is that many executives don’t understand PR and view it as something of a necessary evil rather than a...

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  • 10 Signs You Should Invest in PR Measurement

    10 Signs You Should Invest in PR Measurement

    10 signs that your PR team needs to invest in PR measurement software to improve your strategy and prove the ROI of your PR campaigns.

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