PR Reporting

The View from the C-suite

  • How Burger King Mastered PR Newsjacking

    How Burger King Mastered PR Newsjacking

    Why would the King of Burgers create an add about net neutrality?

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  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

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  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

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  • Influencing the PR Budget

    Influencing the PR Budget

    PR software helps improve your results and it helps you prove the ROI of PR. Doing both is essential to protecting your PR budget from cuts.

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  • Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Walk through of a Great PR Report: Slack Q3 Earned Media Results

    Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs.

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  • How PR Tech Will Transform the PESO Model (& Your Life)

    How PR Tech Will Transform the PESO Model (& Your Life)

    So, what is the biggest untapped opportunity to drive change in marketing through PR technology? And how is it about to shake up the PR pro?

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  • The Conundrum of Measuring PR Value

    The Conundrum of Measuring PR Value

    Learn to leverage new data sources and focus on the right PR metrics to measure PR value and prove the ROI of your communications strategy.

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  • 13 Ways PR Analytics Can Increase Your Productivity

    13 Ways PR Analytics Can Increase Your Productivity

    Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive.

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  • [Part 3] How to Build a PR Report Your Company Will Actually Like: Top 5 Attributes of a Good PR Report

    [Part 3] How to Build a PR Report Your Company Will Actually Like: Top 5 Attributes of a Good PR Report

    This is the third in a three-part series on creating a PR report that will be meaningful to your organization’s executive leadership or your client’s top decision makers. Last time we focused on...

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  • [Part 2] How to Build a PR Report Your Company Will Actually Like:<br>Metrics to Consider

    [Part 2] How to Build a PR Report Your Company Will Actually Like:<br>Metrics to Consider

    This is the second of a three-part series on creating a PR report that will be meaningful to your organization’s executive leadership or your client’s top decision makers. Last time we...

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  • [Part 1] How to Build a PR Report Your Company Will Actually Like:<br>Measurement Fundamentals - How and What to Measure

    [Part 1] How to Build a PR Report Your Company Will Actually Like:<br>Measurement Fundamentals - How and What to Measure

    This is the first of a three-part series on creating a PR report that will be meaningful to your organization’s executive leadership or your client’s top decision makers.

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  • Updates to the Barcelona Principles Widen the Scope of Communications Measurement

    Updates to the Barcelona Principles Widen the Scope of Communications Measurement

    In 2010 the International Association for Measurement and Evaluation of Communications (AMEC) held a summit of PR practitioners from 33 companies in Barcelona, Spain. What emerged from...

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  • A/B Testing for PR (Yep. That’s a thing.)

    A/B Testing for PR (Yep. That’s a thing.)

    Modern marketing automation and content management systems make it drop dead easy for marketers to conduct A/B tests on landing pages, emails and paid advertisements. By comparing the success of...

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  • Quantitatively Measuring Reputation for your Brand

    Quantitatively Measuring Reputation for your Brand

    For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation. It’s funny though,...

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  • Pulling Back the Curtain: Is Measuring PR Results a Good Thing for Agencies?

    Pulling Back the Curtain: Is Measuring PR Results a Good Thing for Agencies?

    Do you remember the scene in the Wizard of Oz where Dorothy’s little dog Toto pulls back the curtain to reveal that the all-powerful Wizard is just an old huckster from Omaha? I do every time the...

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  • 3 Things PR Pros Shouldn't Waste Time Measuring

    3 Things PR Pros Shouldn't Waste Time Measuring

    Albert Einstein is often credited with saying, “Not everything that can be counted counts and not everything that counts can be counted.” While we certainly believe that measurement and analytics...

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  • Exploring the PESO Model for Public Relations

    Exploring the PESO Model for Public Relations

    We’d like to recommend a book. It’s called Spin Sucks, Communication and Reputation Management in the Digial Age. It was written by Gini Dietrich, a top PR thought leader and publisher of the...

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  • The Three O’s of PR Measurement

    The Three O’s of PR Measurement

    The entire PR industry has struggled for years to reach a standard, meaningful way to measure results. Advertising Value Equivalency (AVE), long used as a common success metric, has been rejected...

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  • How to Focus on the Right PR Data Points

    How to Focus on the Right PR Data Points

    I’m sure it was around before then, but the earliest reference I can find to the phrase, “Too much of a good thing,” is in Shakespeare’s, “As You Like It.” Rosalind asks, “Can one desire too much...

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  • 5 Reasons My PR Software Sucks

    5 Reasons My PR Software Sucks

    We speak to PR professionals about PR automation every day. Many of them don’t have any PR technology, so they come to us looking to understand what’s possible and what the benefits of PR software...

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