PR Strategy

When data overrides instinct...

  • Moneyball PR & the Power of Earned Media

    Moneyball PR & the Power of Earned Media

    Read Post
  • Live Webinar:

    More Than A Retweet: Fuel Your PR Strategy w/ Social

    April 19 @ 1 ET

    Register Now
  • Announcing Our Strategic Partnership with Business Wire

    Announcing Our Strategic Partnership with Business Wire

    Read Post
  • Top 7 PR Strategies for Higher Ed in 2018

    Top 7 PR Strategies for Higher Ed in 2018

    Pull the PR lever to drive enrollment, funding, and rankings!

    Read Post
  • PR's Potential Cross-Functional Impact

    PR's Potential Cross-Functional Impact

    The data, content, and connections that PR creates have an enormous value that should be leveraged brand-wide.

    Read Post
  • SEO: The New Key to PR Success

    Free eBook
  • Are PR Professionals Really Content Marketers?

    Are PR Professionals Really Content Marketers?

    Content is part of the foundation of PR. Successful pros know this and measure success accordingly.

    Read Post
  • ×

    Case Study: SXSW Discovers New Journalists & Influencers

    First Name
    Last Name
    Company Name
    Thank you!
    Error - something went wrong!
  • 5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

    The event may have been a dud, but are ways to get the most out of your investment.

    Read Post
  • PR Analytics Prove Who Won Black Friday

    PR Analytics Prove Who Won Black Friday

    Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

    Read Post
  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

    Read Post
  • Measuring PR Impact: the Framework for a Data-Driven Strategy

    Free eBook
  • PR’s Role in TV and Print Advertising

    PR’s Role in TV and Print Advertising

    By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

    Read Post
  • Get to Know: Brent Diggins, Senior Vice President, Allison+Partners

    Get to Know: Brent Diggins, Senior Vice President, Allison+Partners

    SVP of Measurement+Analytics at Allison+Partners, Brent Diggins, gave us the low-down on his start in the public relations industry, the best lesson he’s learned as a PR pro & more!

    Read Post
  • ×

    Get daily e-mail updates from our blog right to your inbox.

    Thank you!
    Error - something went wrong!
  • How to Bring Relevancy to Your Next Marketing Campaign

    How to Bring Relevancy to Your Next Marketing Campaign

    There are a number of factors to consider when crafting a plan to make your campaigns more relevant. They include audience fit, delivery channel and broader context.

    Read Post
  • Influencers: Who, What, and Why

    Influencers: Who, What, and Why

    Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?

    Read Post
  • Has Media Monitoring Become a Dirty Word?

    Has Media Monitoring Become a Dirty Word?

    Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

    Read Post
  • The Death (and Rebirth?) of the Media Contact Database

    The Death (and Rebirth?) of the Media Contact Database

    The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.

    Read Post
  • Your Media Contact Database is as Outdated as a Rolodex

    Your Media Contact Database is as Outdated as a Rolodex

    A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.

    Read Post
  • How to Position Yourself as a Thought Leader on Twitter

    How to Position Yourself as a Thought Leader on Twitter

    Not everyone can become a thought leader on Twitter, but those who do achieve something very powerful.

    Read Post
  • Creating an Agile PR Strategy

    Creating an Agile PR Strategy

    An agile PR strategy is one that embraces short-term planning with a constant feedback loop in order to enable teams to move more quickly and easily.

    Read Post
  • Four Things Every Nonprofit Public Relations Professional Should Know

    Four Things Every Nonprofit Public Relations Professional Should Know

    In an age when other institutions are under attack, most journalists regard experts at most nonprofits with respect.

    Read Post
  • How PR Tech Will Transform the PESO Model (& Your Life)

    How PR Tech Will Transform the PESO Model (& Your Life)

    So, what is the biggest untapped opportunity to drive change in marketing through PR technology? And how is it about to shake up the PR pro?

    Read Post
  • How to Plan for 2017 With PR Analytics

    How to Plan for 2017 With PR Analytics

    How to create a data-driven Public Relations strategy using advanced PR analytics to optimize your strategy and prove your ROI.

    Read Post
  • loading
    Loading More...