The human brain processes visuals 60,000 times faster than text and 90 percent of the information transmitted to the brain is visual. Visual stimulants are the key learning input for around 40% of the adult population. These are just a couple of reasons why infographics are so popular. People make infographics to explain everything from how to eat better to how to stop your partner from snoring. Infographics can be large and complex, or they can convey only one simple idea. (Like the one above from Visually.) Infographics can serve as an important tool in your PR toolbox. Here are 7 reasons why.
1 – Infographic Pitches Stand Out
Journalists receive so many pitches, it can be hard to make yours grab their attention. Infographics naturally stand out from the crowd.
2 – They Make the Reporter’s Job Easier
All the reporter has to do is add a few thoughts, paste in your image and boom! Job done. What makes this even better is that the reporter is likely to use the graphic in its entirety, so you don’t risk part of your message being left out.
3 – Headlines that Include the Word Infographic Get More Clicks
One study found that visual elements can generate up to 94% more views than simple blocks of text. People are overwhelmed by information these days, so they naturally gravitate to easy to consume data formats.
4 – Infographics Get Shared
According to data from Buzzsumo, infographics generate 2.3 times more social shares than how to posts. Because, let’s face it, no one has ever posted your press releases on Facebook. (Probably not even you.)
5 – They Turn Data into Knowledge
People are able to more quickly grasp concepts, especially new or complex ones, with visualization. In fact, data gathered by MGD Advertising reveals that 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
6 – They are Memorable
People remember only about 20% of what they read, but they remember 80% of what they see and do.
7 - They Help Craft Your Story
Making a great infographic takes some real thought. It’s a practice that will force you to really think through what you are trying to communicate and how best to do so in the most compelling way possible. If you can make an excellent infographic, you understand your message.
So, keep an eye out for opportunities to enhance your brand’s PR assets with a visually interesting, informative and shareable infographic. Meanwhile, check out this infographic on infographics from NeoMam Studios.