TrendKite Nears $50 Million in Funding to Make Earned Media Actionable

December 29, 2017 Russ Somers

We’re pleased to announce that TrendKite has closed an additional round of funding led by Harmony Partners, bringing the total to over $46M. We’re investing in accelerating product innovation in order to make PR software as indispensable to the CMO as CRM or marketing automation software. 

 

“The platform we’ve built gives us intelligence on every part of the media ecosystem,” said TrendKite CEO Erik Huddleston. “That’s important because consumers trust earned media more than they trust advertising, but marketers can’t predictably drive ROI from earned media. The intelligence in our platform will make earned media the most important part of the CMO’s media mix. That requires investment in innovation, and Harmony brings expertise that will help us make the most of that investment.”

 

For the past several years at TrendKite, we’ve disrupted the media monitoring market with big data and analytics while building one of the world’s fastest-growing startups, increasing revenue at triple-digit year-over-year rates, analyzing 4.2 million articles daily, adding 1.25 terabytes of data monthly, and tripling employee count over the last 12 months. We recently opened an additional floor of office space as well to accommodate the rapid growth.

 

“TrendKite’s high growth and operational excellence, combined with the market opportunity in making earned media relevant to the C-suite, make this an obvious choice for Harmony Venture Partners,” said Mark Lotke, Harmony’s Founder and Managing Partner. “TrendKite is a perfect fit for a portfolio built around bold ideas and aggressive growth.”

 

TrendKite has  repeatedly been named one of Austin’s best places to work. Benefits such as a stocked kitchen, gym memberships, downtown parking, and even student loan assistance enable us to attract and hire some of the most talented minds in tech for this next phase of innovation.

 

Read more about our funding announcement in TechCrunch!

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