Professional Development

Sharpen Your Skills as a PR Pro

  • 5 Tips For Securing Your PR Budget In 2018

    5 Tips For Securing Your PR Budget In 2018

    Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

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  • Get to Know: Brent Diggins, Senior Vice President, Allison+Partners

    Get to Know: Brent Diggins, Senior Vice President, Allison+Partners

    SVP of Measurement+Analytics at Allison+Partners, Brent Diggins, gave us the low-down on his start in the public relations industry, the best lesson he’s learned as a PR pro & more!

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  • Get to Know: Laura Kane, Chief Communications Officer, PRSA

    Get to Know: Laura Kane, Chief Communications Officer, PRSA

    Interview with Laura Kane, Chief Communications Officer, PRSA

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  • Top PR Conferences in 2017 to Improve Your PR Strategy

    Top PR Conferences in 2017 to Improve Your PR Strategy

    If you haven’t made attending PR conferences a priority before, we urge you to do so in 2017. Here are the top PR events to consider.

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  • The Top PR Conference to Attend this Year

    The Top PR Conference to Attend this Year

    As important as it is to keep on top of the daily activities that support our PR strategies, it is also important to take some time to think about the larger public relations world in...

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  • 6 Podcasts You Should Be Listening To

    6 Podcasts You Should Be Listening To

    I get it. You’re incredibly busy. You’ve got a thousand competing priorities and the last thing you need is for me to be telling you about one more thing you should be doing. But that’s...

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  • Sorry Millennials, Gen Z is the New Black

    Sorry Millennials, Gen Z is the New Black

      If you’ve managed to get a handle on how to connect with the Millennial generation, give yourself a pat on the back, then get ready for round two. That’s right, there’s a new challenge ahead and...

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  • The Customer Isn’t Always Right: When to Say, “No.”

    The Customer Isn’t Always Right: When to Say, “No.”

    Three year olds are good at saying it. Nancy Reagan is good at saying it. So why do we find it so difficult to “just say no” to our clients? For most of us the answer is simple. Fear....

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  • Want to Drum Up Some PR? Try a Survey.

    Want to Drum Up Some PR? Try a Survey.

    In the PR world, the old adage “No news is good news,” doesn’t ring true. Brands need a news hook to catch the attention of journalists and garner earned media. But brands don’t release...

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  • The Difference Between B2B and B2C Public Relations

    The Difference Between B2B and B2C Public Relations

    One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their...

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  • Top 7 Productivity Tools for PR Pros

    Top 7 Productivity Tools for PR Pros

    Being productive isn’t something that just happens; you try new things over time, learn what works and keep doing more of it. For example, productivity doesn’t happen until my second cup of...

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  • 6 Bad Habits of PR Professionals and How to Break Them

    6 Bad Habits of PR Professionals and How to Break Them

    We spend a lot of time talking to PR professionals as well as to business leaders and journalists. Doing so gives us interesting insight into how PR is being practiced and evaluated. We’ve seen...

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  • 5 Competencies Today’s Professionals Must Possess

    5 Competencies Today’s Professionals Must Possess

    The art and practice of PR has changed significantly over the last few years. The increase in the complexity of the media landscape, driven by new communication channels and the fragmentation of...

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  • Do You Really Want a Career in PR?

    Do You Really Want a Career in PR?

    Let me begin by being very clear that there are much, much more difficult, lower paying, and thankless jobs than that of a PR professional. That said, it isn’t quite as glamorous, or generally as...

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  • Your Most Effective Marketing Campaign Might be PR

    Your Most Effective Marketing Campaign Might be PR

    Writing for Venture Beat last year, Vivek Wadhwa, an academic, researcher and writer who was listed by Time Magazine as one of the 40 most Influential Minds in Tech, recalled his vastly different...

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  • 7 Ways to Get Great PR

    7 Ways to Get Great PR

    Getting great PR for your brand doesn’t have to cost an arm and a leg, but it does require effort and attention.

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  • So You Got Your First PR Job - Now what?

    So You Got Your First PR Job - Now what?

    Congratulations! Someone has trusted you to communicate their brand’s message to the world. You must have the education, experience and skills that convinced them you’re ready for this crucial...

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  • How to do PR Outreach and What Services Can Help

    How to do PR Outreach and What Services Can Help

    The, “If you build it they will come,” model simply doesn’t work for public relations. If you want to get coverage for your brand or client, you need to put news, stories, and content in front of...

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