I get it. You’re incredibly busy. You’ve got a thousand competing priorities and the last thing you need is for me to be telling you about one more thing you should be doing. But that’s the beauty of podcasts. You can learn something and get a new idea or two while you are doing something else. Podcasts are perfect for car, train and airplane rides. You can listen while you go for a walk or do the dishes. There are some very informative, entertaining and thought provoking podcasts being produced about topics that matter to PR professionals. Here are 6 we recommend you check out.
For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals with a ton of experience and a unique point of view. Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California. Their podcast is updated every Monday.
This weekly podcast explores how the media 'sausage' is made. Anchored by Brooke Gladstone and Bob Garfield, the show tries to lift the veil from the process of "making media," especially news media. It delves into what is covered, along with what is not covered and why.
TEDTalks are great on video and even better in person, but they also make for great listening when you are looking for a source of inspiration. They also reveal trends and influencers while providing a glimpse into our culture. Topics cover technology, business, science and more.
Hosted by Jay Baer of Convince & Convert and Jeff Rohrs of Salesforce, Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist and the Social Media Stat of the Week. Each episode ends with The Big Two where guest gives rapid-fire answers to two important questions.
Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences…then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business – all in less than 15 minutes per episode.
In this weekly podcast originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
So liven up your commute and download a few episodes. We think you’ll find these podcasts as informative and entertaining as we do.