Social Monitoring

Leverage Social to Drive Earned Media

  • 5 Ways Social Media Has Changed PR

    5 Ways Social Media Has Changed PR

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  • How to Position Yourself as a Thought Leader on Twitter

    How to Position Yourself as a Thought Leader on Twitter

    Not everyone can become a thought leader on Twitter, but those who do achieve something very powerful.

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  • How Twitter’s Demise Could Affect Your Share of Voice

    How Twitter’s Demise Could Affect Your Share of Voice

    If you have made Twitter a key part of your social and earned media strategies, losing it would surely be a blow to maintaining your brand's share of voice.

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  • Misconceptions About Media Monitoring

    Misconceptions About Media Monitoring

    Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

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  • Measuring PR Impact: the Framework for a Data-Driven Strategy

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  • The PR Impacts of Facebook Live

    The PR Impacts of Facebook Live

    Like every other social sharing service before it, Facebook Live can be a gift for PR pros, but it also comes along with a few risks. Here is how it could impact your PR strategy.

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  • Top Tips for Using Instagram for PR

    Top Tips for Using Instagram for PR

    So far in our series on using social media for PR, we’ve covered Twitter, LinkedIn and Facebook. Today we turn our attention to Instagram. It might not be the first channel that springs to mind...

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  • Top 8 Tips for using Twitter for PR

    Top 8 Tips for using Twitter for PR

    For this next post in our series on how to use the various social media channels for PR, we turn to Twitter. Unlike LinkedIn, which is used primarily for business related connections and content,...

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  • Top LinkedIn PR Tips

    Top LinkedIn PR Tips

      LinkedIn is by far the world’s largest professional network with more than 400 million members in over 200 countries. While most people use Facebook for keeping up with friends and families and...

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  • 10 Tips for Using Facebook for Public Relations

    10 Tips for Using Facebook for Public Relations

    I think more brands have a hard time figuring out how to leverage Facebook for marketing and public relations than any of the other social media channels. Standing out and capturing the attention...

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  • Hearts vs. Stars: What Twitter’s Icon Change Means for Brands

    Hearts vs. Stars: What Twitter’s Icon Change Means for Brands

    As you’ve likely noticed, Twitter recently changed its star icon for marking a tweet as a “favorite” to a heart icon for indicating that you “like” a tweet. Who could have imagined just 10 years...

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