A TrendKite + Cision update

May 1, 2019 Erik Huddleston

TrendKite and Cision Update

Three months ago, we announced that TrendKite had been acquired by Cision. Since then, we’ve made lots of progress on our integration efforts, and I'm excited to share the next step in that process. This week, we’ll begin the process of transitioning the TrendKite brand to the Cision brand.  

You have all enjoyed the world class UI, ground-breaking analytics, amazing support, and aggressive innovation that have become synonymous with the word “TrendKite.” In my many customer conversations since the acquisition, most were not surprised why Cision would want to make TrendKite the foundation of their next generation product architecture. We are aggressively integrating the best of the Cision product offering into the TrendKite platform, including their industry-leading content (30% more comprehensive than TrendKite), media contact database, and PR attribution product Impact. TrendKite will become the face of the combined offering in June of this year.  

Over the next two months, you will start to notice more Cision branding throughout our product and website, but know that the product we all love is not going away. We now have even more resources to innovate TrendKite as the next generation of the Cision Communications Cloud. 

Even though our name is changing, we will continue to do what we always have done. In addition to building an industry-leading product, Cision was also excited about the unparalleled customer experience we have provided. The service you receive from your account team will become even better as well.  

We’ll continue to share details about the updates, and our team is available to address any concerns you may have. Please reach out to me or your account team if you have any questions and thank you for your partnership in building something special together. 

Thank you for putting your trust in us, 

About the Author

Erik Huddleston

Erik knows what it takes to run a business and lead a team. On any given workday, you will find him making sure the company is operating successfully, collaborating with colleagues and—above all—ensuring TrendKite’s customers are happy. He is an expert in social media marketing, big data, and lean startup/customer development. Before leading TrendKite, he ran Product for Sprinklr after the merger with social analytics firm Dachis Group. He ran the SaaS business and built and brought to market Dachis Group’s flagship social analytics platform that enables brands to optimize their paid, owned and earned tactics through the lens of earned media. Erik studied at the University of Texas at Austin in the Plan II Honors Program. When he’s not at work managing one of Austin’s fastest growing startups, you’ll find him working out, perfecting a martial arts move or cheering his kids on at their sporting events.

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