Best Practices for Brand Communications in Times of Uncertainty

It's a difficult time for brand communications; there’s a fine line between being helpful to your customers and audience and attempting to capitalize off of a scary situation. We at Cision want to help you be a trusted source of information for your industry in times of uncertainty. 

Due to the rapidly shifting news cycle and growing concerns about COVID-19, we've put together some best practices for brand communications in difficult times as part of a larger resource page: 

You can also download our guide to start effectively communicating with your customers here. Additionally we'll be hosting a webinar this Thursday 3/19 at 2pm CT around this topic with a panel of experts from across different industries. Get all of the details and register here. 

For the very latest on media coverage around COVID-19, our insights team created a sample report and live dashboard to help our clients get a better understanding of the current media landscape, which you can find here. 

Please stay safe and healthy, and let us know if there is anything we can help you with. 

About the Author

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

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