Combining Public Relations and Analytics for a Holistic View of Your Brand

May 25, 2018 Lacey Miller

TrendKite CEO, Erik Huddleston, recently sat down with Nathan Latka on his podcast, The Top Entrepreneurs, to answer all of Nathan’s rapid-fire questions. Listen along as Huddleston starts off by giving a little background on the landscape of TrendKite when he first joined in 2014, only a year after the company was founded. Huddleston then dives into the differences between paid, owned, and shared, media and how TrendKite can help customers, like Nike, gain a holistic understanding of their brand image geographically by combining public relations and analytics.

This successful business model has helped TrendKite employ over 200 people, acquire several thousand customers in five short years. 


Here are the live show links:


About the Author

Lacey Miller

Passionate about public relations and empowering practitioners, Lacey Miller found her dream job as content marketing manager at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other trade publications.

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