PRSA ICON 2019 is almost here, and our team will be there in San Diego to talk all things PR and more.
Be sure to stop by our booth- number 25- any time and if you take a demo you'll be entered into our raffle for one of three prizes we think you'll find both delightful and practical. We're also donating $1 to the PRSA Foundation for each person who stops by our booth, so be sure to be part of the count!
We're excited to be co-sponsoring the opening night reception at 6:30pm on Sunday with PRSA San Diego, and on Monday, October 21st at 10:15am be sure to catch our session on Next Generation Comms: How Jackson Family Wines Rosé to the Challenge of Going Beyond Traditional PR in a Very Traditional Industry:
"In this session, we’ll discuss how PR teams can move beyond simple earned media tactics to truly understand their audiences and what happens after they engage with media about a brand.
Hear how Jackson Family Wines – which includes the Kendall-Jackson and La Crema wineries - thinks about the strategic role PR plays in growing a brand, reaching new customers, and staying at the top in a highly competitive industry. Kristen Reitzell, vice president of public relations at Jackson Family Wines, will sit down in a discussion with Jenn Deering Davis, vice president of communications and content at Cision, to talk about how to integrate earned media and marketing to better understand customers, and why there really needs to be a white wine emoji. Attendees might even get to taste some wine."
Cheers, and we hope to see you there!
If you're in the mood to do a little reading ahead of the conference, here's Everything You Need to Know About Earned Media Management in PRSay, the PRSA blog. And as always, you can follow along with us on Twitter @Cision.
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