Introducing Cision Connect

October 13, 2020 Sarah Parker

Cision Connect

Today we are so excited to announce the launch of Cision Connect— a brand new relationship management solution for PR and communications professionals! With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision’s media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media.

Complete with intuitive searching and intelligent filtering technology, Cision Connect allows users to easily discover media profiles of the journalists and social influencers that are most relevant to them. Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results.

Customers are also equipped to manage their media relationships through automatic team activity tracking, pitch performance metrics, and the ability to measure the outcomes of their outreach. Users can analyze the success of their outreach with key statistics such as email opens and unsubscribes, and view the ROI of their communications campaigns using the monitoring and analytics available in the Next Generation Cision Communications Cloud.

With Cision Connect, PR and communications professionals will now have:

  • The leading combined traditional media and social media influencer database: Cision Connect provides 1.4 million expertly curated journalists, outlets and opportunities vetted by Cision’s dedicated research team that makes over 20,000 updates a day, along with 1 billion social influencer profiles all in one place.
  • Powerfully simple searching: Users can just start typing and Cision Connect instantly offers suggestions for topics, influencers, reporters, editors, outlets and more. Filter by contact type, geography and/or our expertly curated beats and topics to find the perfect match for a pitch.
  • Curated, master profiles: Powerful profiles which include more contact information, performance metrics, social profiles, pitching tips and content streams. Cision Connect automatically links media contacts with their coverage, making it easy to see the most recent articles from journalists and identify reporters based on the content they’re publishing.
  • Fast, effortless list building: Browse media profiles and add them to new or existing lists from search results using Cision’s new Author Cards – condensed profiles highlighting key information.
  • Workflow integration: Users can integrate Cision directly with their trusted corporate Office365 or Google Workspace to send and record emails to the media and keep a centralized record of their team’s communication.

For a tour of Cision Connect and to learn more about the importance of a relationship management tool, register here for Cision’s webinar on October 21st.

Cision Connect is now available in the United States, United Kingdom and Canada. 

About the Author

Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

Follow on Twitter Follow on Linkedin More Content by Sarah Parker
Previous Article
Quality vs. Quantity: Finding the Right Balance for Your Blog
Quality vs. Quantity: Finding the Right Balance for Your Blog

Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right ba...

Next Article
UK Media Moves including The Sun, Private Equity News, Reach and more
UK Media Moves including The Sun, Private Equity News, Reach and more

Lynsey Clarke appointed Fabulous Daily Editor at The Sun; Mark Latham made Editor of Private Equity News; E...