There is so much to see and do during SXSW, and if you don't come prepared, you can quickly get consumed by the seemingly endless amount of events that take place.
One of the best parts of SXSW is the enormous amount of industry leading brain power that converges in Austin. If you know where to look, you just might walk away with a treasure trove of information that can help you solve big business problems.
To help break through the noise, below is a strong list of sessions marketers and public relations professionals might want to consider checking out:
Day 1: Friday, March 11
Big Data and AI: Sci-Fi vs Everday Applications
Digital Media Strategy for NBA Championship Teams
Keeping the Buzz Going After the Crowd Goes Home
Like a Boss: Track Success with Google Analytics
Lerer's Theory of Media Evolution
The Next Multibillion Opp: Marketing in Messaging
Newsopalypse: Can Digital Really Sustain Media?
No More Mr Tough Guy: Brands Putting People First
Product With Purposes: How Indie Brands Go Big
The Rise of The Visual Strategist
Digital Marketing in the Age of Influencers
The New Marketing of Brands: Body Image and Gender
When Your Photos Become News
Day 2: Saturday, March 12
The Art of Mobile Persuasion
Content Creation and the Future of Sports TV
#Movements: When a Hashtag Breaks the News
Can Companies Be Activists?
The Future of Media Companies
New York Times Reality Through VR-Tinted Glasses
Why Your Content Needs to Disappear
Traditional's and New Media's Impact on the 2016 Election
Brand Stories on Periscope and Meerkat
Traditional Charity is Dead
Content Now! Stop Advertising, Start Publishing
The Real Score: Analytics and Big Data in Sports
Do Great Athletes Have to Be Good People?
The Frontline Defense: Community Managers
Humans, Not Machines: Content is About Connecting
Day 3: Sunday, March 13
The Future of Open Source Content Management
Big Data Will Choose the Next US President
Is "Conscious Consumerism" Just a Marketing Term?
The Media's Role in Austin's Tech Boom
The Power of Perception: Media and Women in Tech
Creating a Meaningful Dialogue Through Video
Gen Z: The Most Influential Consumer
How to Cultivate Online Brand Ambassadors
Multicultural Blogger and Content Creator Meet Up
Day 4: Monday, March 14
How to Get Great Customer Feedback
The State of Media and Tech
Toss Your Phone Off a Bridge and Begin to Live Again
The Business of Digital Influencers with Mr Kate
Is Twitter the New Customer Call Center?
The Right to Be Forgotten
New Media and Government: Holding Our Institutions Accountable
Strategic Storytelling: Video As Policy Changer
Day 5: Tuesday, March 15
Community Manager Meet Up
Making Distributed Content Work in News
Have other session or event suggestions? Please share in the comments below.