There is so much to see and do during SXSW, and if you don't come prepared, you can quickly get consumed by the seemingly endless amount of events that take place.
One of the best parts of SXSW is the enormous amount of industry leading brain power that converges in Austin. If you know where to look, you just might walk away with a treasure trove of information that can help you solve big business problems.
To help break through the noise, below is a strong list of sessions marketers and public relations professionals might want to consider checking out:
Day 1: Friday, March 11
11:00 AM
Big Data and AI: Sci-Fi vs Everday Applications
Digital Media Strategy for NBA Championship Teams
Keeping the Buzz Going After the Crowd Goes Home
Like a Boss: Track Success with Google Analytics
Lerer's Theory of Media Evolution
12:30 PM
The Next Multibillion Opp: Marketing in Messaging
2:00 PM
Newsopalypse: Can Digital Really Sustain Media?
3:30 PM
No More Mr Tough Guy: Brands Putting People First
Product With Purposes: How Indie Brands Go Big
The Rise of The Visual Strategist
5:00 PM
Digital Marketing in the Age of Influencers
The New Marketing of Brands: Body Image and Gender
Day 2: Saturday, March 12
9:30 AM
Content Creation and the Future of Sports TV
11:00 AM
#Movements: When a Hashtag Breaks the News
12:30 PM
New York Times Reality Through VR-Tinted Glasses
Why Your Content Needs to Disappear
Traditional's and New Media's Impact on the 2016 Election
2:00 PM
Brand Stories on Periscope and Meerkat
3:30 PM
Content Now! Stop Advertising, Start Publishing
The Real Score: Analytics and Big Data in Sports
Do Great Athletes Have to Be Good People?
5:00 PM
The Frontline Defense: Community Managers
Humans, Not Machines: Content is About Connecting
Day 3: Sunday, March 13
9:30 AM
The Future of Open Source Content Management
11:00 AM
Big Data Will Choose the Next US President
Is "Conscious Consumerism" Just a Marketing Term?
The Media's Role in Austin's Tech Boom
12:30 PM
The Power of Perception: Media and Women in Tech
2:00 PM
Creating a Meaningful Dialogue Through Video
3:30 PM
Gen Z: The Most Influential Consumer
How to Cultivate Online Brand Ambassadors
5:00 PM
Multicultural Blogger and Content Creator Meet Up
Day 4: Monday, March 14
9:30 AM
How to Get Great Customer Feedback
12:30 PM
Toss Your Phone Off a Bridge and Begin to Live Again
2:00 PM
The Business of Digital Influencers with Mr Kate
3:30 PM
Is Twitter the New Customer Call Center?
5:00 PM
New Media and Government: Holding Our Institutions Accountable
Strategic Storytelling: Video As Policy Changer
Day 5: Tuesday, March 15
11:00 AM
2:00 PM
Making Distributed Content Work in News
Have other session or event suggestions? Please share in the comments below.
