Only half (49%) of comms professionals have data to understand if their content drove any results. Do you?
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About the Author
Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.Follow on Twitter Follow on Linkedin More Content by Sarah Parker
The combination of advanced technology and the talent to optimize these tools with category expertise and s...